Artlink

BRIEF:‍

Artlink commissioned us to support the development of a coherent visual and communication strategy that strengthens its profile, attracts younger and more diverse audiences. Our brief focused on building artlink’s social media presence, rethinking its website purpose and structure, and shaping communication for key initiatives like the Open Call, TURNTABLES archive.

‍APPROACH:

‍We took a phased, insight-driven approach focused on helping artlink build a clearer identity and stronger digital presence. We began by mapping key cultural networks across Switzerland and the Global South/East, and identifying opportunities to create content around ongoing initiatives.Using digital analytics and research, we developed target audience profiles for artlink’s key groups, followed by tailored strategies for website content, homepage structure, and social media engagement. Finally, we shaped a launch and communication plan for their upcoming Open Calls, aligning all efforts with artlink’s long-term goal of diversifying its audience and cultural impact.