Bubblegum Club is a cultural organisation and collective working between Johannesburg and Geneva. Alongside our public-facing projects and publishing work, the collective undertakes commissioned collaborations with public institutions, cultural bodies and NGOs. Rooted in the same experimental yet accessible approach that defines our broader practice, Bubblegum Club develops research-led strategies, editorial frameworks and storytelling formats that engage creative communities with clarity and depth. Working across digital and physical contexts, the collective brings an understanding of how cultural narratives are shaped, circulated and received. Past collaborators include Birkenstock, Spotify, Adidas, Cie Gilles Jobin, Wikipedia, Pro Helvetia Johannesburg, Rosa Luxemburg Foundation, Goethe-Institut and Afropunk Festival.