Josiane Martinho’s Parallel Fashion Practice
In an industry driven by visibility, scale and speed, Geneva-based stylist and designer Josiane Martinho works alongside fashion rather than within its dominant logic. Moving between styling, costume and couture methodologies, her practice proposes an alternative model—one rooted in collaboration, slowness and material inquiry. This article explores how working in parallel to fashion can open new forms of authorship, production and creative autonomy.