Jikizinto

BRIEF:

‍We partnered with Girl Effect to support the development and launch of JiK’izinto — a bold, youth-led movement grounded in South African girlhood and digital empowerment. Tasked with end-to-end creative and production support, we worked closely with the JiK’izinto Create team to bringthe brand’s ecosystem of media products to life.

‍APPROACH:

‍From strategy to execution, we played a pivotal role in crafting a cohesive and resonant brandexperience across multiple touchpoints — including social media, static and video content,influencer activations, and audio-visual storytelling. Our focus was on delivering a launch that feltvibrant, relevant, and rooted in local youth culture.‍

DELIVERED:

‍Launch Strategy tailored to reach South African girls through culturally resonant channelsVisual Identity & Brand Guidelines defining JiK’izinto’s bold, playful, and affirming design languageCampaign Soundtrack developed in collaboration with local creativesManifesto Film capturing the essence and mission of the movementWeb Series created to engage young audiences with entertaining, values-driven contentSocial Media Assets & Collateral designed for high-impact distribution across platforms