Rosa Lux

BRIEF:

‍We were commissioned by the Rosa Luxemburg Foundation in Geneva to develop a podcastcommemorating the 75th anniversary of the Universal Declaration of Human Rights. Our missionwas to create a platform that resonates with audiences in the Global South, appealing not only toprofessionals but also to young, everyday listeners.

‍APPROACH:

‍We began with in-depth research into the podcast landscape across the Global South, with afocus on the African continent. By studying the most popular youth-oriented podcasts, weidentified that personal storytelling, paired with accessible language, was the most effective way toengage and educate audiences on critical issues like human rights

‍DELIVERED:

‍Full podcast production: writing, recording, editing, mixing, and masteringTalent sourcing and managementDevelopment of a cohesive visual identityDesign of promotional assetsAmplification and promotion across Bubblegum Club’s channels