Over a four-year period, Association Shap Shap commissioned us to develop a new visual identity, website, and social media strategy to strengthen its presence and position it as a leading voice at the intersection of culture and social justice. The goal was to build a distinct and recognisable brand that resonates with both public sector organisations and its youth-focused audiences.
We defined Shap Shap’s core brand essence and tone of voice — grounded in confidence, fluidity, self-definition, and play — to position it as a mirror and amplifier of youth culture with pan-African relevance.Drawing inspiration from Shap Shap’s core pillars — live art, music, and street art — and benchmarking against organisations operating in similar spaces, we developed a cohesive framework guiding content themes, visual direction, and audience engagement. This ensured Shap Shap’s identity reflected both its cultural roots and its social impact mission.
Bubblegum Club: Lex Trickett (Design Director), Jamal Nxedlana (CreativeProducer), Zamani Xolo (Web Developer), ZinhleLi Tshabalala (ProjectManager), Mika Chipana (Community Manager), Maro Mmonye (Film Director)ZAM Magazine: Heidi Sincuba (Editor-in-Chief), Sean Fitzpatrick (ExecutiveDirector), Phila Hillie (Project Coordinator & Social Media Manager)Contributors: Chaos Clay (Sound Designer), So Delicious (Makeup Artist), NewKyd (Performance Artist), Maneo Mohale (Poet), Aluta Null (Creative Consultant),Ayomide Tejuoso (Photographer), Khanya Mashabela (Writer), AmogelangMaledu (Writer), Thulile Gamedze (Writer), Lethabo Motseleng (Writer),Siyasanga Ngqengqeza (Creative Technologist), The Charismatics In The Attic(Sound Designer)
Visual identity moodboards and direction
Brand strategy and positioning
Website
