Studio 44

BRIEF:

‍We were tasked with reimagining the visual identity and online presence of Studio44 Mocap Lab— a cutting-edge motion capture studio established by Swiss dance company Gilles Jobin,known for its innovative work at the intersection of technology, movement, and performance.

‍INSIGHT:

‍As Studio44 Mocap Lab expanded its vision at the intersection of motion capture, choreography,and immersive digital performance, we crafted a visual language that draws from the aesthetics ofmotion data and embodied technology. The result is a design system that communicates fluidity, precision, and transformation — echoing the lab’s pioneering role in movement-ledinnovation.

‍DELIVERED:

‍Developed a brand concept that reflects Studio44’s hybrid identity as a tech-forward, movement-driven space Designed a logo and visual system inspired by the dynamics of motion capture and digital embodiment Built a new website aligned with the lab’s forward-thinking ethos and user needsCreated a social media strategy to connect with a global, digitally literate arts and tech audienceShaped and implemented a launch strategy to ensure the refreshed identity rolled out seamlesslyacross platforms