BRIEF:We were tasked with helping the Wikimedia Foundation connect with millions of young SouthAfricans, inspiring them to see Wikipedia as a trusted, relevant, and community-driven source ofopen and free knowledge.
APPROACH:Bubblegum Club led the development of an integrated digital campaign designed to build trustand relevance for Wikipedia among youth audiences. Our approach combined storytelling,community engagement, and vibrant digital design to localize the brand’s global mission. Thecampaign was amplified through our publication and a custom-built microsite, culminating in anin-person event that brought the message offline and into real spaces of cultural exchange.
Client: Wikipedia - GlobalCampaign: Wikipedia By UsYear: 2021Contribution: Creative and campaign development, Paid Media
Campaign launch strategy
Campaign visual identity and design system
Video and graphic campaign assets
Full suite of social media contentInfluencer campaign and talent managementMicrosite development to house campaign messaging
Event production and on-ground engagement
